{"id":206,"date":"2020-04-27T14:32:36","date_gmt":"2020-04-27T13:32:36","guid":{"rendered":"https:\/\/designtank.london\/?post_type=project&#038;p=206"},"modified":"2022-04-20T10:45:17","modified_gmt":"2022-04-20T09:45:17","slug":"selfridges-pop-up","status":"publish","type":"project","link":"https:\/\/designtank.london\/work\/selfridges-pop-up\/","title":{"rendered":"Decort\u00e9, Chinese New Year &#8211; Selfridges"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2250\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_15-2250x1500.jpg\" alt=\"\" class=\"wp-image-207\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_15-2250x1500.jpg 2250w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_15-1400x934.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_15-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_15-1536x1024.jpg 1536w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_15-2048x1366.jpg 2048w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_15-930x620.jpg 930w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2115\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_14-2115x1500.jpg\" alt=\"\" class=\"wp-image-211\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_14-2115x1500.jpg 2115w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_14-1400x993.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_14-768x545.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_14-1536x1089.jpg 1536w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_14-2048x1452.jpg 2048w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_14-930x660.jpg 930w\" sizes=\"(max-width: 2115px) 100vw, 2115px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_10-1000x1500.jpg\" alt=\"\" class=\"wp-image-208\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_10-1000x1500.jpg 1000w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_10-768x1152.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_10-1024x1536.jpg 1024w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_10-1365x2048.jpg 1365w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_10-620x930.jpg 620w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_10-700x1050.jpg 700w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_10.jpg 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<p>The brief<br>To design a Decort\u00e9 pop-up at Selfridges for Chinese New Year.<br><br>What we did<br>The theme set by Selfridges focussed around seeing products as works of art. So we designed a series of simple geometric plinths against a stark white background to evoke the look and feel of an art gallery or museum. We incorporated the use of red and gold accents, colours traditionally associated with prosperity and good fortune in China.<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_12-1000x1500.jpg\" alt=\"\" class=\"wp-image-209\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_12-1000x1500.jpg 1000w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_12-768x1152.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_12-1024x1536.jpg 1024w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_12-1365x2048.jpg 1365w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_12-620x930.jpg 620w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_12-700x1050.jpg 700w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_12.jpg 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_13.jpg\" alt=\"\" class=\"wp-image-210\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_13.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_13-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_13-930x620.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"featured_media":208,"parent":0,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Decort\u00e9, Chinese New Year - Selfridges - DESIGNTANK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designtank.london\/work\/selfridges-pop-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decort\u00e9, Chinese New Year - Selfridges - DESIGNTANK\" \/>\n<meta property=\"og:description\" content=\"The briefTo design a Decort\u00e9 pop-up at Selfridges for Chinese New Year. What we didThe theme set by Selfridges focussed around seeing products as works of art. So we designed a series of simple geometric plinths against a stark white background to evoke the look and feel of an art gallery or museum. We incorporated [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/designtank.london\/work\/selfridges-pop-up\/\" \/>\n<meta property=\"og:site_name\" content=\"DESIGNTANK\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-20T09:45:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DT_DECORTE_HIRES_10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"2100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/designtank.london\/work\/selfridges-pop-up\/\",\"url\":\"https:\/\/designtank.london\/work\/selfridges-pop-up\/\",\"name\":\"Decort\u00e9, Chinese New Year - Selfridges - DESIGNTANK\",\"isPartOf\":{\"@id\":\"https:\/\/designtank.london\/#website\"},\"datePublished\":\"2020-04-27T13:32:36+00:00\",\"dateModified\":\"2022-04-20T09:45:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/designtank.london\/work\/selfridges-pop-up\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/designtank.london\/work\/selfridges-pop-up\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/designtank.london\/work\/selfridges-pop-up\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/designtank.london\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\/\/designtank.london\/work\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Decort\u00e9, Chinese New Year &#8211; Selfridges\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/designtank.london\/#website\",\"url\":\"https:\/\/designtank.london\/\",\"name\":\"DESIGNTANK\",\"description\":\"London-based design consultancy inspired by the think-tank culture of London\u2019s research and policy institutes. \",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/designtank.london\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Decort\u00e9, Chinese New Year - Selfridges - DESIGNTANK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/designtank.london\/work\/selfridges-pop-up\/","og_locale":"en_GB","og_type":"article","og_title":"Decort\u00e9, Chinese New Year - Selfridges - DESIGNTANK","og_description":"The briefTo design a Decort\u00e9 pop-up at Selfridges for Chinese New Year. 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