{"id":222,"date":"2020-04-27T15:31:29","date_gmt":"2020-04-27T14:31:29","guid":{"rendered":"https:\/\/designtank.london\/?post_type=project&#038;p=222"},"modified":"2022-04-20T10:39:55","modified_gmt":"2022-04-20T09:39:55","slug":"tcl-selfridges","status":"publish","type":"project","link":"https:\/\/designtank.london\/work\/tcl-selfridges\/","title":{"rendered":"TCL x BlackBerry, Selfridges London"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2250\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_30-2250x1500.jpg\" alt=\"\" class=\"wp-image-223\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_30-2250x1500.jpg 2250w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_30-1400x934.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_30-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_30-1536x1024.jpg 1536w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_30-2048x1366.jpg 2048w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_30-930x620.jpg 930w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_40.jpg\" alt=\"\" class=\"wp-image-228\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_40.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_40-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_40-930x620.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_43-1000x1500.jpg\" alt=\"\" class=\"wp-image-230\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_43-1000x1500.jpg 1000w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_43-768x1152.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_43-1024x1536.jpg 1024w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_43-1365x2048.jpg 1365w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_43-620x930.jpg 620w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_43-700x1050.jpg 700w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_43.jpg 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_45.jpg\" alt=\"\" class=\"wp-image-232\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_45.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_45-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_45-930x620.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_29-1000x1500.jpg\" alt=\"\" class=\"wp-image-224\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_29-1000x1500.jpg 1000w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_29-768x1152.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_29-1024x1536.jpg 1024w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_29-1365x2048.jpg 1365w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_29-620x930.jpg 620w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_29-700x1050.jpg 700w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_29.jpg 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<p>The brief<br>To design a pop-up to launch the BlackBerry KEY2 in Selfridges<br><br>What we did<br>We wanted to get away from heavy, square \u2018power furniture\u2019 often attributed to tech brands and create something that felt much lighter and cleaner. No light boxes, no messy wires, no oversized distracting screens. Just the slimmest of tables, the simplest of graphics, the cleanest surfaces, the lightest of materials.<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_44-1000x1500.jpg\" alt=\"\" class=\"wp-image-231\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_44-1000x1500.jpg 1000w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_44-768x1152.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_44-1024x1536.jpg 1024w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_44-1365x2048.jpg 1365w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_44-620x930.jpg 620w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_44-700x1050.jpg 700w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_44.jpg 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_42.jpg\" alt=\"\" class=\"wp-image-229\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_42.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_42-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_42-930x620.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_32.jpg\" alt=\"\" class=\"wp-image-226\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_32.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_32-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_32-930x620.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_33.jpg\" alt=\"\" class=\"wp-image-227\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_33.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_33-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_33-930x620.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"featured_media":228,"parent":0,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCL x BlackBerry, Selfridges London - DESIGNTANK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designtank.london\/work\/tcl-selfridges\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCL x BlackBerry, Selfridges London - DESIGNTANK\" \/>\n<meta property=\"og:description\" content=\"The briefTo design a pop-up to launch the BlackBerry KEY2 in Selfridges What we didWe wanted to get away from heavy, square \u2018power furniture\u2019 often attributed to tech brands and create something that felt much lighter and cleaner. No light boxes, no messy wires, no oversized distracting screens. Just the slimmest of tables, the simplest [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/designtank.london\/work\/tcl-selfridges\/\" \/>\n<meta property=\"og:site_name\" content=\"DESIGNTANK\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-20T09:39:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_40.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"933\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/designtank.london\/work\/tcl-selfridges\/\",\"url\":\"https:\/\/designtank.london\/work\/tcl-selfridges\/\",\"name\":\"TCL x BlackBerry, Selfridges London - DESIGNTANK\",\"isPartOf\":{\"@id\":\"https:\/\/designtank.london\/#website\"},\"datePublished\":\"2020-04-27T14:31:29+00:00\",\"dateModified\":\"2022-04-20T09:39:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/designtank.london\/work\/tcl-selfridges\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/designtank.london\/work\/tcl-selfridges\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/designtank.london\/work\/tcl-selfridges\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/designtank.london\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\/\/designtank.london\/work\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"TCL x BlackBerry, Selfridges London\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/designtank.london\/#website\",\"url\":\"https:\/\/designtank.london\/\",\"name\":\"DESIGNTANK\",\"description\":\"London-based design consultancy inspired by the think-tank culture of London\u2019s research and policy institutes. \",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/designtank.london\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TCL x BlackBerry, Selfridges London - DESIGNTANK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/designtank.london\/work\/tcl-selfridges\/","og_locale":"en_GB","og_type":"article","og_title":"TCL x BlackBerry, Selfridges London - DESIGNTANK","og_description":"The briefTo design a pop-up to launch the BlackBerry KEY2 in Selfridges What we didWe wanted to get away from heavy, square \u2018power furniture\u2019 often attributed to tech brands and create something that felt much lighter and cleaner. 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