{"id":233,"date":"2020-04-27T15:45:02","date_gmt":"2020-04-27T14:45:02","guid":{"rendered":"https:\/\/designtank.london\/?post_type=project&#038;p=233"},"modified":"2022-04-20T10:31:10","modified_gmt":"2022-04-20T09:31:10","slug":"key2-launch","status":"publish","type":"project","link":"https:\/\/designtank.london\/work\/key2-launch\/","title":{"rendered":"TCL x BlackBerry, Selfridges London"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2250\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_21-2250x1500.jpg\" alt=\"\" class=\"wp-image-240\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_21-2250x1500.jpg 2250w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_21-1400x934.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_21-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_21-1536x1024.jpg 1536w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_21-2048x1366.jpg 2048w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_21-930x620.jpg 930w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_28.jpg\" alt=\"\" class=\"wp-image-242\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_28.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_28-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_28-930x620.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_19.jpg\" alt=\"\" class=\"wp-image-239\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_19.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_19-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_19-930x620.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_11.jpg\" alt=\"\" class=\"wp-image-237\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_11.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_11-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_11-930x620.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_09.jpg\" alt=\"\" class=\"wp-image-235\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_09.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_09-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_09-930x620.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<p>The brief<br>To design a Selfridges window display for the launch of the TCL \/ BlackBerry KEY2.<br><br>What we did<br>BlackBerry phones require an unprecedented level of craft during the product design process \u2013 in particular the iconic keyboard. We moved away from using traditional oversized factices to make those tiny details pop, but instead turned the idea on its head. We surrounded real handsets with magnifying lenses to amplify the detail and curiosity and so to draw your eye to the real craft, centre stage.<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_23.jpg\" alt=\"\" class=\"wp-image-241\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_23.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_23-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_23-930x620.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_16-1000x1500.jpg\" alt=\"\" class=\"wp-image-238\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_16-1000x1500.jpg 1000w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_16-768x1152.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_16-1024x1536.jpg 1024w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_16-1365x2048.jpg 1365w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_16-620x930.jpg 620w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_16-700x1050.jpg 700w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_16.jpg 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_10.jpg\" alt=\"\" class=\"wp-image-236\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_10.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_10-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_10-930x620.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_02-1000x1500.jpg\" alt=\"\" class=\"wp-image-234\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_02-1000x1500.jpg 1000w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_02-768x1152.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_02-1024x1536.jpg 1024w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_02-1365x2048.jpg 1365w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_02-620x930.jpg 620w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_02-700x1050.jpg 700w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/DESIGNTANK_BLACKBERRY_02.jpg 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"featured_media":238,"parent":0,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCL x BlackBerry, Selfridges London - DESIGNTANK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designtank.london\/work\/key2-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCL x BlackBerry, Selfridges London - DESIGNTANK\" \/>\n<meta property=\"og:description\" content=\"The briefTo design a Selfridges window display for the launch of the TCL \/ BlackBerry KEY2. What we didBlackBerry phones require an unprecedented level of craft during the product design process \u2013 in particular the iconic keyboard. 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