{"id":255,"date":"2020-04-28T12:18:25","date_gmt":"2020-04-28T11:18:25","guid":{"rendered":"https:\/\/designtank.london\/?post_type=project&#038;p=255"},"modified":"2022-04-20T10:38:33","modified_gmt":"2022-04-20T09:38:33","slug":"yo-ashford","status":"publish","type":"project","link":"https:\/\/designtank.london\/work\/yo-ashford\/","title":{"rendered":"YO!, Ashford Designer Outlet"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2250\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_018__YO_F1-2250x1500.jpg\" alt=\"\" class=\"wp-image-257\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_018__YO_F1-2250x1500.jpg 2250w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_018__YO_F1-1400x934.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_018__YO_F1-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_018__YO_F1-1536x1024.jpg 1536w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_018__YO_F1-2048x1366.jpg 2048w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_018__YO_F1-930x620.jpg 930w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"937\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_235_YO_F1.jpg\" alt=\"\" class=\"wp-image-266\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_235_YO_F1.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_235_YO_F1-768x514.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_235_YO_F1-930x622.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"937\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_210__YO_F1.jpg\" alt=\"\" class=\"wp-image-264\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_210__YO_F1.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_210__YO_F1-768x514.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_210__YO_F1-930x622.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_010__YO_F1.jpg\" alt=\"\" class=\"wp-image-256\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_010__YO_F1.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_010__YO_F1-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_010__YO_F1-930x620.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"918\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_027__YO_F1-918x1500.jpg\" alt=\"\" class=\"wp-image-258\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_027__YO_F1-918x1500.jpg 918w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_027__YO_F1-1347x2200.jpg 1347w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_027__YO_F1-768x1255.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_027__YO_F1-940x1536.jpg 940w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_027__YO_F1-1254x2048.jpg 1254w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_027__YO_F1-569x930.jpg 569w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_027__YO_F1-1286x2100.jpg 1286w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_027__YO_F1-643x1050.jpg 643w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_027__YO_F1.jpg 1400w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_131__YO_F1.jpg\" alt=\"\" class=\"wp-image-261\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_131__YO_F1.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_131__YO_F1-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_131__YO_F1-930x620.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"938\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_107__YO_F1.jpg\" alt=\"\" class=\"wp-image-260\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_107__YO_F1.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_107__YO_F1-768x515.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_107__YO_F1-930x623.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<p>The brief<br>To reimagine YO!\u2019s traditional belt format and dining experience.<br><br>What we did <br>YO! and their iconic Kaiten belt were inseparable. But eating at the belt often meant sitting side-by-side, not face-to-face. Our redesign created a more sociable experience, while keeping the belt at the centre of the experience. The aesthetic references a more authentic Japan, less \u2018crazy Tokyo\u2019. And by creating a separate \u2018To Go\u2019 space we allowed them to better define the grab &amp; go side of their business. <\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_222__YO_F1-1000x1500.jpg\" alt=\"\" class=\"wp-image-265\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_222__YO_F1-1000x1500.jpg 1000w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_222__YO_F1-768x1152.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_222__YO_F1-1024x1536.jpg 1024w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_222__YO_F1-1365x2048.jpg 1365w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_222__YO_F1-620x930.jpg 620w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_222__YO_F1-700x1050.jpg 700w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_222__YO_F1.jpg 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1162\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_177__YO_F1.jpg\" alt=\"\" class=\"wp-image-263\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_177__YO_F1.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_177__YO_F1-768x637.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_177__YO_F1-930x772.jpg 930w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190521_177__YO_F1-1265x1050.jpg 1265w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_142__YO_F1-1000x1500.jpg\" alt=\"\" class=\"wp-image-262\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_142__YO_F1-1000x1500.jpg 1000w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_142__YO_F1-768x1152.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_142__YO_F1-1024x1536.jpg 1024w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_142__YO_F1-1365x2048.jpg 1365w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_142__YO_F1-620x930.jpg 620w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_142__YO_F1-700x1050.jpg 700w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_142__YO_F1.jpg 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_102__YO_F1.jpg\" alt=\"\" class=\"wp-image-259\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_102__YO_F1.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_102__YO_F1-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_102__YO_F1-930x620.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"915\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_095__YO_F1.jpg\" alt=\"\" class=\"wp-image-267\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_095__YO_F1.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_095__YO_F1-768x502.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/ANDERS_190515_095__YO_F1-930x608.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"featured_media":258,"parent":0,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - 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