{"id":303,"date":"2020-04-30T12:56:19","date_gmt":"2020-04-30T11:56:19","guid":{"rendered":"https:\/\/designtank.london\/?post_type=project&#038;p=303"},"modified":"2022-04-20T10:17:06","modified_gmt":"2022-04-20T09:17:06","slug":"sony-x-selfridges","status":"publish","type":"project","link":"https:\/\/designtank.london\/work\/sony-x-selfridges\/","title":{"rendered":"SONY, Selfridges Tech London"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2120\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-12-2120x1500.jpg\" alt=\"\" class=\"wp-image-319\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-12-2120x1500.jpg 2120w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-12-1400x991.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-12-768x543.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-12-1536x1087.jpg 1536w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-12-2048x1449.jpg 2048w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-12-930x658.jpg 930w\" sizes=\"(max-width: 2120px) 100vw, 2120px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1281\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-64-1281x1500.jpg\" alt=\"\" class=\"wp-image-314\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-64-1281x1500.jpg 1281w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-64-768x899.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-64-1312x1536.jpg 1312w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-64-794x930.jpg 794w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-64-897x1050.jpg 897w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-64.jpg 1400w\" sizes=\"(max-width: 1281px) 100vw, 1281px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-84-992x1500.jpg\" alt=\"\" class=\"wp-image-317\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-84-992x1500.jpg 992w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-84-768x1161.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-84-1016x1536.jpg 1016w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-84-1354x2048.jpg 1354w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-84-615x930.jpg 615w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-84-1389x2100.jpg 1389w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-84-694x1050.jpg 694w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-84.jpg 1400w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"955\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-63-955x1500.jpg\" alt=\"\" class=\"wp-image-313\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-63-955x1500.jpg 955w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-63-768x1206.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-63-978x1536.jpg 978w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-63-1304x2048.jpg 1304w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-63-592x930.jpg 592w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-63-1338x2100.jpg 1338w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-63-669x1050.jpg 669w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-63.jpg 1400w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-53-901x1500.jpg\" alt=\"\" class=\"wp-image-310\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-53-901x1500.jpg 901w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-53-1321x2200.jpg 1321w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-53-768x1279.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-53-923x1536.jpg 923w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-53-1230x2048.jpg 1230w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-53-559x930.jpg 559w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-53-1261x2100.jpg 1261w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-53-631x1050.jpg 631w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-53.jpg 1400w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-50.jpg\" alt=\"\" class=\"wp-image-309\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-50.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-50-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-50-930x620.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-32-1000x1500.jpg\" alt=\"\" class=\"wp-image-305\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-32-1000x1500.jpg 1000w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-32-768x1152.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-32-1024x1536.jpg 1024w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-32-1365x2048.jpg 1365w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-32-620x930.jpg 620w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-32-700x1050.jpg 700w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-32.jpg 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<p>The brief<br>To create a \u2018ONE SONY\u2019 pop-up installation for Sony in Selfridges &#8211; from concept to fit out.<br><br>What we did<br>We wanted to get away from the typical \u2018futuristic\u2019 design of tech retail and take a more lifestyle approach, showing people how they might actually use Sony\u2019s products day-to-day, in a modern, urban environment.<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-56-1000x1500.jpg\" alt=\"\" class=\"wp-image-311\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-56-1000x1500.jpg 1000w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-56-768x1152.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-56-1024x1536.jpg 1024w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-56-1365x2048.jpg 1365w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-56-620x930.jpg 620w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-56-700x1050.jpg 700w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-56.jpg 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-49.jpg\" alt=\"\" class=\"wp-image-308\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-49.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-49-768x512.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-49-930x620.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1003\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-43.jpg\" alt=\"\" class=\"wp-image-307\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-43.jpg 1400w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-43-768x550.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-43-930x666.jpg 930w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1224\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-83-1224x1500.jpg\" alt=\"\" class=\"wp-image-316\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-83-1224x1500.jpg 1224w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-83-768x941.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-83-1253x1536.jpg 1253w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-83-759x930.jpg 759w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-83-857x1050.jpg 857w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-83.jpg 1400w\" sizes=\"(max-width: 1224px) 100vw, 1224px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1044\" height=\"1500\" src=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-12B-1044x1500.jpg\" alt=\"\" class=\"wp-image-318\" srcset=\"https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-12B-1044x1500.jpg 1044w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-12B-768x1104.jpg 768w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-12B-1069x1536.jpg 1069w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-12B-647x930.jpg 647w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-12B-731x1050.jpg 731w, https:\/\/designtank.london\/wp-content\/uploads\/2020\/04\/anders_170628_DT-12B.jpg 1400w\" sizes=\"(max-width: 1044px) 100vw, 1044px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"featured_media":318,"parent":0,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SONY, Selfridges Tech London - DESIGNTANK<\/title>\n<meta name=\"robots\" content=\"index, follow, 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