HUM Nutrition at Selfridges

The brief
To create a pop-up installation for Californian brand HUM in their first UK appearance at the prestigious Selfridges in London – from concept to fit out.

What we did
We wanted to move away from overly graphic clad boxes and introduce an aspect of softer craftsmanship to celebrate the pureness and simplicity of the Brand and it’s message of beauty from within, perhaps a more natural beauty.