Launch / Window

TCL x BlackBerry, Selfridges London

The brief
To design a Selfridges window display for the launch of the TCL / BlackBerry KEY2.

What we did
BlackBerry phones require an unprecedented level of craft during the product design process – in particular the iconic keyboard. We moved away from using traditional oversized factices to make those tiny details pop, but instead turned the idea on its head. We surrounded real handsets with magnifying lenses to amplify the detail and curiosity and so to draw your eye to the real craft, centre stage.