Decorté, Chinese New Year – Selfridges

The brief
To design a Decorté pop-up at Selfridges for Chinese New Year.

What we did
The theme set by Selfridges focussed around seeing products as works of art. So we designed a series of simple geometric plinths against a stark white background to evoke the look and feel of an art gallery or museum. We incorporated the use of red and gold accents, colours traditionally associated with prosperity and good fortune in China.