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Pop-up
SONY, Selfridges Tech London
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The brief
To create a ‘ONE SONY’ pop-up installation for Sony in Selfridges – from concept to fit out.
What we did
We wanted to get away from the typical ‘futuristic’ design of tech retail and take a more lifestyle approach, showing people how they might actually use Sony’s products day-to-day, in a modern, urban environment.
![](https://designtank.london/wp-content/uploads/2020/04/anders_170628_DT-56-1000x1500.jpg)
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