TCL x BlackBerry, Selfridges London

The brief
To design a pop-up to launch the BlackBerry KEY2 in Selfridges

What we did
We wanted to get away from heavy, square ‘power furniture’ often attributed to tech brands and create something that felt much lighter and cleaner. No light boxes, no messy wires, no oversized distracting screens. Just the slimmest of tables, the simplest of graphics, the cleanest surfaces, the lightest of materials.