TCL x BlackBerry, Selfridges & Europe

The brief
To create a campaign for the BlackBerry KEY2 launch at Selfridges, London as the centre for the European launch.

What we did
There’s a huge amount of craftsmanship behind every BlackBerry. So for the BlackBerry KEY2 launch, we wanted to celebrate that craftsmanship by making the phone the hero, not just a prop in the background. No clever strap-lines, lifestyle imagery. Just the phone, front and centre, in full splendour. Subsequently the approach was then applied across digital, print and POS across Europe, not just Selfridges.