Identity

Trust Power, Sustainable Energy

The brief
To design an identity for sustainability lead Trust Power which communicates its core principles of encouraging trust through transparency.

What we did
Trust is very much at the core of the Trust Power brand. So we used soft gradients and translucent layering to give the logo a sense of transparency and interconnectedness. The use of Cyan Blue creates a connection to its parent company, as well as being a colour traditionally associated with trust.